September 24, 2007

Marketing Muscle for Comparison Shopping Sites (TechNewsWorld.com)

Consumers are urged to “shop, shop, shop” as KC and the Sunshine Band’s “Shake Your Booty” plays in the background in a new ad for The E.W. Scripps Co.’s comparison shopping Web site Shopzilla.com. Showing people dancing at their keyboards, the ad is part of Scripps’ effort to fire up lagging financials in its interactive division.

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Marketing Muscle for Comparison Shopping Sites (E-Commerce Times)

Consumers are urged to “shop, shop, shop” as KC and the Sunshine Band’s “Shake Your Booty” plays in the background in a new ad for The E.W. Scripps Co.’s comparison shopping Web site Shopzilla.com. Showing people dancing at their keyboards, the ad is part of Scripps’ effort to fire up lagging financials in its interactive division.

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Business calendar (Rochester Democrat and Chronicle)

Conferences/Events Business of Building: Fostering Economic & Community Development: Luncheon with keynote speaker is Carl Carballada, Rochester’s commissioner of economic development. Noon. Sept. 27. Hyatt Regency Hotel Rochester, 125 E. Main St. $50. $500 corporate tables. (585) 546-1470, ext. 305 or www.rochesterhabitat.org. IEEE Engineering Management Society Annual Meeting: Individual …

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Going easy on gimmicks

Houston Chronicle - I’ve been on both sides, and I know that you can’t do mass marketing for what is essentially a referral business.” Blackwell launched his mobile gym last year with a 33-foot motor home stocked with workout equipment. Helping him is son Carlon, 34. …

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