As part of a plan to improve overall financial performance and zero in on what the company calls the knowledge and entertainment market Borders Group Inc. is rolling out an ambitious new e-commerce plan.
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Search drives about 40% of e-commerce sales but shopping engines are one way e-retailers are now looking to augment search in generating traffic and sales says Scot Wingo CEO of ChannelAdvisor Corp. a provider of e-commerce technology and marketing services. Theres a lot of low-hanging fruit and a lot of innovation there says Wingo of the shopping engine realm.
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Search drives about 40% of e-commerce sales but shopping engines are one way e-retailers are now looking to augment search in generating traffic and sales says Scot Wingo CEO of ChannelAdvisor Corp. a provider of e-commerce technology and marketing services. Theres a lot of low-hanging fruit and a lot of innovation there says Wingo of the shopping engine realm.
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A new educational seminar based on the highly regarded Kugler cases will be introduced this spring. an advanced look at practical uses of life insurance in sophisticated estate business and retirement planning hosted by the Society of Financial Service Professionals (FSP) May 22-23 2007 at the Renaissance Philadelphia Hotel Airport. Using over 70 cases taken directly from their Kugler Planning books co-authors will walk attendees through the case facts client objectives and the ultimate solution.
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