WHITSUNDAYS, Australia (17 Oct 2006) — PADI’s dive store marketing scheme, which leads dive consumers to compare scuba diving operators solely on the basis of price, is being blamed for the demise of Pro Dive, a PADI 5-Star CDC based in the Whitsundays, the heart of Australia’s Great Barrier Reef.
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One group of similar but noncompeting businesses in Jacksonville is harnessing the power of word-of-mouth referrals.
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WATERTOWN, Mass.—-BuyerZone.com, the leading online marketplace for business purchasing, announced today that it has referred 100,000 buyers seeking Prefabricated Buildings quotes to suppliers in its network.
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Last year, Boca Raton publicist Gary Schweikhart landed his biggest client via a referral from a fellow member of a local communications association. P.R. exec Stu Opperman tapped his professional association’s educational programs to earn accreditation that’s recognized worldwide.
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