October 12, 2006

Leading Publishers Embrace Cascada Mobile for Referral Distribution // GamesIndustry.biz

TORONTO-October 11 2006-Cascada Mobile a provider of technology for peer-to-peer mobile content distribution today announced that leading mobile content publishers Hands-On Mobile Punch Entertainment and ZWorkbench are using the Cascada TAG Referral Engine to add referral distribution capabilities to their mobile content including a CBS SportsLine-branded application Gunslinger and Yamaha’s Musician’s Companion. The TAG Engine works by enabling consumers to easily refer mobile phone applications such as games to friends and family.

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Leading Publishers Embrace Cascada Mobile for Referral Distribution: Financial News - Yahoo! Finance

The TAG Engine works by enabling consumers to easily refer mobile phone applications such as games to friends and family. It uses advanced business logic to deliver the appropriate application version onto the recipient’s phone in only a few clicks.

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RewardStream Enhances Marketing Measurement with Release of Lifecycle Marketing Platform Version 4: Financial News - Yahoo! Finance

a leading marketing technology provider for loyalty and reward programs today announced the release of RewardStream Lifecycle Marketing Platform(TM) (LMP) Version 4. RewardStream LMP is the technology backbone behind the deployment of RewardStream’s robust and proven reward programs and addresses loyalty marketing requirements throughout the customer lifecycle.

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RewardStream Enhances Marketing Measurement with Release of Lifecycle Marketing Platform Version 4: Financial News - Yahoo! Finance

a leading marketing technology provider for loyalty and reward programs today announced the release of RewardStream Lifecycle Marketing Platform(TM) (LMP) Version 4. RewardStream LMP is the technology backbone behind the deployment of RewardStream’s robust and proven reward programs and addresses loyalty marketing requirements throughout the customer lifecycle.

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